How to Prepare for a Brand Photoshoot?
What is a brand photoshoot?
A brand photoshoot is a professional photography session scheduled to capture custom photos of you and any objects associated with your brand. These photos are for use on your website, social media, and other marketing materials.
Why you should invest in one?
High quality brand photos give your business a polished, elevated image.
Brand photos can help you make a fabulous first impression.
How can you prepare to get the best results?
When having your photos taken, there are a few things you could do that can make a huge difference.
A pimple is very easy to cover with makeup, but scabs, wounds and flaky patches are more tricky.
Get a Facial.
Be sure to do your facial at least a few days before your shoot. Since facials tend to cause redness, a few days usually allows enough time to heal.
I recommend a facial and dermaplaning or the ‘red carpet’ facial.
If you decide to have your eyebrows waxed or threaded, be sure to schedule the appointment for at least a few days before your photoshoot.
The camera never captures makeup and color in quite as much vibrancy as is visible in real life. Therefore, it is very important that you apply more makeup for photoshoots than you would. Even if you want a subtle makeup look in your photos, you still need to really exaggerate the makeup you’re applying, because it will not show up as strong through the camera.
I recommend hiring a professional makeup artist for a professional photoshoot.
If you dye your hair, touching up your regrowth three days before your photoshoot is ideal.
Whether you’re doing your own hair or having it done, I recommend not going crazy with a new ‘do, intricate updo, or something totally not your normal style.
I recommend getting your hair done at the salon the day of the session.
Colors & Patterns.
Try to choose solid colors for your photo session, but if you decide to use prints try to keep them simple otherwise they will be distracting.
Keep your brand colors in mind when choosing your wardrobe. Don’t wear colors that are completely off brand for you because they may end up clashing with the other visual elements of your branding.
Any clothing you choose should be properly fitted, and complement your figure. Likewise, avoid wearing anything that’s either very loose and slouchy or skin tight and uncomfortable.
Think how the clothes is going to fit in with the location of the session or the poses you want to capture during the session.
Select jewelry and accessories that complement your outfit.
Stains and wrinkles.
Check for stains and iron clothes. It is difficult to photoshop every single photo to get rid of stains or wrinkles.
Bring some props, it gives you something to do with your hands and encourages interactive, dynamic images.
It can also help illustrate what and how you work in your business.
Locations should not be the main subject, do not let the location overpower your scene.
Choose a location with lots of natural light.
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