What is Branding?

The term branding seems to appear everywhere these days. The term is not new but it has become a buzzword in recent years. So what is personal branding? A personal brand is how people see you and how they would describe you. A complete brand helps people understand who you are, what you value and what they can expect from you.

Why You Should Build Your Personal Brand?

Whether you are a traditional employee, a side hustler or self-employed a strong personal brand can be a major asset to reach your career goals. Branding allows you to be distinctive and get noticed.

Elements of a Personal Brand

Vision

The brand vision communicates why you exist, what you stand for, and how that drives the specific goals you want to achieve in the future.

Values

The brand values are the core principles that guides all of your activities.

Voice

The brand voice is the way you use words to communicate with your audience, and it can be verbal or written.

Visuals

The brand visuals set the foundation necessary for your brand to be distinguishable, recognizable, and relatable. It establishes guidelines on the overall aesthetic of your brand.

“Branding is what people say about you when you’re not in the room”